The content is fine. The site around it is the problem.
You already rank for something and get visitors, so the goal is to keep every bit of that while fixing what drives people away: load time, phone layout, and a design that reads as abandoned. URLs are preserved or redirected properly, because losing search positions in a redesign is the one unforgivable mistake.
Who it is for
When this makes sense
Sites that work but underperform: slow to load, unreadable on a phone, or visibly a decade old. Also sites that fail Core Web Vitals or an accessibility audit and need that fixed rather than explained away.
Typical timeline: One to two weeks
It looks abandoned
A design that reads as a decade old does not say old-fashioned, it says possibly closed. People decide that in about a second, before reading a word, and they leave without ever telling you why.
It falls apart on a phone
Most visitors arrive on a phone, on a mediocre connection, often outdoors. If text needs pinching to read or a button sits off-screen, the visit ends there — and that is the majority of your traffic, not an edge case.
The rankings you have are at risk
You already rank for something, and that is worth more than the design. A redesign that changes addresses without redirecting them throws that away overnight. This is the single most common way redesigns cost more than they earn.
What the price covers
No hidden items. If something you need is not listed, you get the figure for it before the work happens, not on the invoice.
- Existing content kept and re-laid out, not thrown away
- URLs preserved, or redirected with real 301s so search positions survive
- Rebuilt to load fast, with no page builder and no plugin stack
- Core Web Vitals passed, measured on the production build
- WCAG 2.2 AA: contrast, keyboard navigation, focus, reduced motion
- Mobile layout treated as the main one, because that is where visitors are
- Before-and-after speed numbers, measured not claimed
- Search Console checked afterwards, so a drop would be caught early
How it goes
Your part fits in one sentence
Here is exactly what happens between the first call and the site going live, and what is asked of you at each step.
- 01
Measure
Lighthouse and Core Web Vitals on the live site, plus an accessibility pass by hand, plus a list of every address that currently ranks. Nothing is decided before this exists.
Your part: Send the address.
- 02
Verdict
You get the figures and a straight recommendation: fix in place, redesign, or rebuild. Where fixing in place is cheaper, we say so even though it is the smaller job.
Your part: Decide with real numbers.
- 03
Rebuild
Content is kept and re-laid out. URLs are preserved, or given a real 301 to the new address. No page builder, no plugin stack, mobile treated as the main layout.
Your part: Confirm what stays.
- 04
Verify
The same measurements repeated on the production build and handed over next to the originals. Search Console checked afterwards, so any drop is caught in days rather than months.
Your part: Nothing. We report.
Questions
What people ask first
Will a redesign cost me my Google rankings?
That is the real risk in any redesign, and it comes from changing URLs without redirecting them. Existing addresses are either kept exactly as they are, or given a real HTTP 301 to the new one. Search Console is checked after launch so a drop is caught in days rather than discovered months later.
Can you make my current site faster without redesigning it?
Sometimes, and we will say so if that is the cheaper answer. Images, fonts and blocking scripts account for most slow sites and can often be fixed in place. When the slowness comes from a page builder and a stack of plugins, fixing it in place costs more than rebuilding and still ends up slower.
What do the before-and-after numbers actually cover?
Lighthouse performance, accessibility, best practices and SEO, plus Core Web Vitals, all measured on the production build rather than a local machine. You get both sets of figures. If a number does not improve, you see that too.
Is my content rewritten?
Not unless you want it to be. The default is that your text stays and is laid out so it can be read. Where a page is genuinely unreadable, we say which and why, and rewriting is quoted separately.
When is a rebuild better than a redesign?
When the site cannot be edited any more, when it depends on software no longer maintained, or when the structure itself is the reason nobody finds anything. In that case a redesign is money spent on a foundation that will need replacing anyway, and we will tell you that before taking the work.
Half an hour on a call.
Costs nothing and commits you to nothing.
Describe what the business does and what is going wrong. You get what we would do, how long it would take and what it would cost.
Book a call